From sole proprietorships and family-run shops to growing companies with hundreds of employees, small businesses play a critical role in innovation, job creation, and economic resilience. To qualify as a small business, a company must meet certain revenue and employee count standards set by the Small Business Administration (SBA). Those standards vary by industry, and meeting them can open up opportunities for funding, government programs, and tax benefits. Small businesses can take on a variety of legal structures, from a partnership to a corporation.
The 33 million small businesses in the United States account for 99.9% of all firms. And while most don’t have paid employees, those that do represent almost half of all private sector employment. Small businesses also drive nearly all net new jobs, and have since 1995.
What’s more, most Americans believe that small businesses are a driving force in the economy, with 86% saying they have positive effects. Moreover, they are more highly rated than any other institution, including the military and churches.
Despite the obstacles, there are many stories of success for small businesses. Whether it was luck, hard work, or connections, these entrepreneurs found ways to overcome the challenges and thrive.
The first step for any startup is market research, and this can be done through desk research (done with directories, online, or through surveys) and field research (sampling a company’s existing customers). The next step is to create a marketing plan and determine what products or services are in demand.