How to Offer an Exclusive Report to a Journalist

In journalism, “exclusive report” is a term that can mean anything from the first story to an exclusive interview. It usually refers to a story that a media outlet holds off on publishing until it has shared the news with other outlets, meaning that no one else can publish it for a period of time. It’s a big deal because it means that the reporter and the news organization will be in the spotlight as being the first to break the news, earning them prestige and boosting their reputations.

However, offering an exclusive to a reporter or publication comes with its own risks as well. The most obvious is that other journalists will likely find out that you’re giving away a scoop, potentially alienating them when the other stories break. In addition, if the story is not a hugely significant development (e.g., a celebrity or businessperson’s new book), it may not be worth the exclusivity that you’re demanding.

Providing journalists with comprehensive and detailed materials for an exclusive can help streamline the reporting process and improve the likelihood of favorable coverage. This includes high-resolution images, project descriptions, and other supporting documentation that helps them understand the significance of a topic or initiative. It’s important to follow up with reporters appropriately, staying professional and courteous while demonstrating your enthusiasm for working together. Be sure to include an embargo period in your pitch, clearly communicating that the information is off the record until a specific agreement has been made so that there is no confusion about the status of a potential collaboration.

Economic Growth

economic growth

Economic growth is the increase in the value of an economy’s total output. It may be measured by a country’s gross domestic product (GDP), or in terms of a country’s per-capita GDP.

In the long run, economic growth is determined by structural factors such as technological change and factor accumulation. In the short run, a variety of causes lead to ups and downs in economic growth, called a business cycle. These ups and downs can be characterized by changes in aggregate demand. Each component of aggregate demand—consumer spending, investment, government spending, and exports—makes a contribution to economic growth. The size of that contribution is determined by its share of aggregate demand and by its growth rate. Consumer spending is the largest contributor to economic growth, with investments and government spending making smaller contributions. The growth of each of these components can vary significantly from quarter to quarter, making a single business cycle hard to define.

A key ingredient in economic growth is labor productivity. There are a number of ways to raise labor productivity. One way is to grow the labor force, which expands the number of workers in the economy. Another way is to make work more productive, for example, by improving technology. New technologies can allow workers to produce more output with the same stock of capital goods or human resources.

In addition to expanding labor and capital, fostering innovation is essential to economic growth. McKinsey research shows that promoting greater racial economic parity can help create economies and societies with more potential for economic growth.