News alert is a Google service that monitors the web for new content with your chosen search terms and delivers notifications when those results change. It’s an incredibly useful tool for businesses that want to keep tabs on the latest mentions of their brand, industry keywords, competitors, and products or services.
To set up a news alert, start by creating or logging in to your Google account. Once you’re logged in, visit the news alert page and enter your search topics in the box. You can choose to receive updates as they happen, once a day, or once a week. You can also choose to limit the number of results you receive and change your alert delivery settings, if needed.
When it comes to crafting media alerts, there are some best practices that you should always follow. These tips will help you craft impactful media alerts that resonate with your audience and increase viewer engagement.
Media alerts (also known as media advisories) are one-page announcements of an upcoming event that are intended for journalists only. They’re not to be confused with press releases, which are much more comprehensive and often used directly by reporters for their articles.
While many interviewees cited journalistic gut instinct when discussing how to discern whether an event is push-worthy, there are several other factors that come into play. Learn how to use the following 13 valuable tips when crafting your next media alert.